After a drawn Test series in South Africa, England won their first ever ICC world championship, the 2010 World Twenty20, with a seven-wicket win over Australia in Barbados. The following winter in the 2010–11 Ashes, they beat Australia 3–1 to retain the urn and record their first series win in Australia for 24 years. Furthermore, all three of their wins were by an innings – the first time a touring side had ever recorded three innings victories in a single Test series. Cook earned Man of the Series with 766 runs.
The England and Wales Cricket Board (ECB) is the governing body of English cricket and the England cricket team. The Board has been operating since 1 January 1997 and represents England on the International Cricket Council. The ECB is also responsible for the generation of income from the sale of tickets, sponsorship and broadcasting rights, primarily in relation to the England team. The ECB's income in the 2006 calendar year was £77 million.