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England lost their first series of the new century to Australia in 1901–02 Ashes. Australia also won the 1902 series, which was memorable for exciting cricket, including Gilbert Jessop scoring a Test century in just 70 minutes. England regained the Ashes in 1904 under the captaincy of Pelham Warner. R. E. Foster scored 287 on his debut and Wilfred Rhodes took 15 wickets in a match. In 1905–06, England lost 4–1 against South Africa. England avenged the defeat in 1907, when they won the series 1–0 under the captaincy of Foster. However, they lost the 1909 Ashes series against Australia, suing 25 players in the process. England also lost to South Africa, with Jack Hobbs scoring his first of 15 centuries on the tour.
If the 1980s were a low point for English Test cricket, then the 1990s were only a slight improvement. The arrival of Gooch as captain in 1990 forced a move toward more professionalism and especially fitness though it took some time for old habits to die. Even in 2011, one or two successful county players have been shown up as physically unfit for international cricket. Creditable performances against India and New Zealand in 1990 were followed by a hard-fought draw against the 1991 West Indies and a strong performance in the 1992 Cricket World Cup in which the England team finished as runners-up for the second consecutive World Cup, but landmark losses against Australia in 1990–91 and especially Pakistan in 1992 showed England up badly in terms of bowling. So bad was England's bowling in 1993 that Rod Marsh described England's pace attack at one point as "pie throwers". Having lost three of the first four Tests played in England in 1993, Gooch resigned to be replaced by Michael Atherton.
The England and Wales Cricket Board (ECB) is the governing body of English cricket and the England cricket team. The Board has been operating since 1 January 1997 and represents England on the International Cricket Council. The ECB is also responsible for the generation of income from the sale of tickets, sponsorship and broadcasting rights, primarily in relation to the England team. The ECB's income in the 2006 calendar year was £77 million.
However, from 1968 to 1971 they played 27 consecutive Test matches without defeat, winning 9 and drawing 18 (including the abandoned Test at Melbourne in 1970–71). The sequence began when they drew with Australia at Lord's in the Second Test of the 1968 Ashes series and ended in 1971 when India won the Third Test at The Oval by four wickets. They played 13 Tests with only one defeat immediately beforehand and so played a total of 40 consecutive Tests with only one defeat, dating from their innings victory over the West Indies at The Oval in 1966. During this period they beat New Zealand, India, the West Indies, and Pakistan, and under Ray Illingworth's leadership, regained The Ashes from Australia in 1970–71.