After a drawn Test series in South Africa, England won their first ever ICC world championship, the 2010 World Twenty20, with a seven-wicket win over Australia in Barbados. The following winter in the 2010–11 Ashes, they beat Australia 3–1 to retain the urn and record their first series win in Australia for 24 years. Furthermore, all three of their wins were by an innings – the first time a touring side had ever recorded three innings victories in a single Test series. Cook earned Man of the Series with 766 runs.
The England and Wales Cricket Board (ECB) is the governing body of English cricket and the England cricket team. The Board has been operating since 1 January 1997 and represents England on the International Cricket Council. The ECB is also responsible for the generation of income from the sale of tickets, sponsorship and broadcasting rights, primarily in relation to the England team. The ECB's income in the 2006 calendar year was £77 million.[36]

Denness was replaced in 1975 by Tony Greig. While he managed to avoid losing to Australia, his side were largely thrashed the following year by the young and very much upcoming West Indies for whom Greig's infamous "grovel" remark acted as motivation. Greig's finest hour was probably the 1976–77 win over India in India. When Greig was discovered as being instrumental in World Series Cricket, he was sacked, and replaced by Mike Brearley.
However, from 1968 to 1971 they played 27 consecutive Test matches without defeat, winning 9 and drawing 18 (including the abandoned Test at Melbourne in 1970–71). The sequence began when they drew with Australia at Lord's in the Second Test of the 1968 Ashes series and ended in 1971 when India won the Third Test at The Oval by four wickets. They played 13 Tests with only one defeat immediately beforehand and so played a total of 40 consecutive Tests with only one defeat, dating from their innings victory over the West Indies at The Oval in 1966. During this period they beat New Zealand, India, the West Indies, and Pakistan, and under Ray Illingworth's leadership, regained The Ashes from Australia in 1970–71. 
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