The 1930 Ashes series saw a young Don Bradman dominate the tour, scoring 974 runs in his seven Test innings. He scored 254 at Lord's, 334 at Headingley and 232 at The Oval. Australia regained the Ashes winning the series 3–1. As a result of Bradman's prolific run-scoring the England captain Douglas Jardine chose to develop the already existing leg theory into fast leg theory, or bodyline, as a tactic to stop Bradman. Fast leg theory involved bowling fast balls directly at the batsman's body. The batsman would need to defend himself, and if he touched the ball with the bat, he risked being caught by one of a large number of fielders placed on the leg side.
The England and Wales Cricket Board (ECB) is the governing body of English cricket and the England cricket team. The Board has been operating since 1 January 1997 and represents England on the International Cricket Council. The ECB is also responsible for the generation of income from the sale of tickets, sponsorship and broadcasting rights, primarily in relation to the England team. The ECB's income in the 2006 calendar year was £77 million.