Denness was replaced in 1975 by Tony Greig. While he managed to avoid losing to Australia, his side were largely thrashed the following year by the young and very much upcoming West Indies for whom Greig's infamous "grovel" remark acted as motivation. Greig's finest hour was probably the 1976–77 win over India in India. When Greig was discovered as being instrumental in World Series Cricket, he was sacked, and replaced by Mike Brearley.
ICC regulations also allow cricketers who represent associate (i.e. non-Test-playing) nations to switch to a Test-playing nation, provided nationality requirements are fulfilled. In recent years, this has seen Irish internationals Ed Joyce, Boyd Rankin and Eoin Morgan switch to represent England, whilst Gavin Hamilton previously played for Scotland – though Joyce, Rankin and Hamilton were later able to re-qualify for and represent the countries of their birth. However, from 1968 to 1971 they played 27 consecutive Test matches without defeat, winning 9 and drawing 18 (including the abandoned Test at Melbourne in 1970–71). The sequence began when they drew with Australia at Lord's in the Second Test of the 1968 Ashes series and ended in 1971 when India won the Third Test at The Oval by four wickets. They played 13 Tests with only one defeat immediately beforehand and so played a total of 40 consecutive Tests with only one defeat, dating from their innings victory over the West Indies at The Oval in 1966. During this period they beat New Zealand, India, the West Indies, and Pakistan, and under Ray Illingworth's leadership, regained The Ashes from Australia in 1970–71.