The mid-1970s were more turbulent. Illingworth and several others had refused to tour India in 1972–73 which led to a clamour for Illingworth's job by the end of that summer – England had just been beaten 2–0 by a flamboyant West Indies side – with several England players well over 35. Mike Denness was the surprising choice but only lasted 18 months; his results against poor opposition were good, but England were badly exposed as ageing and lacking in good fast bowling against the 1974–75 Australians, losing that series 4–1 to lose the Ashes.
In Test matches, the team wears cricket whites, with an optional sweater or sweater-vest with a green and gold V-neck for use in cold weather. The team's official sponsors have been Pepsi & Junaid Jamshed since the 1990s with their logo displayed on the right side of the chest, sister brand Lay's on the sleeves, and the Pakistan Cricket star deployed on the left in test cricket. The fielders wear a green cap or a white (or green in ODI and T20 matches) sunhats, with the Pakistan Cricket Star in the middle. Also the helmets are colored green. Boom Boom Cricket signed a deal with Pakistan Cricket Board in April 2010 to become the kit sponsors of the Pakistan team; the deal ended at the end of 2012 Asia Cup. Currently, as of 2019, Pakistan is sponsored by AJ Sports, replacing CA Sports, which was the sponsor between 2015 and 2019. Pakistan's One Day and Twenty 20 kits vary from year to year with the team wearing its green color in various shades from kit to kit. Historically, Pakistan's kits have had shades of blue, yellow and golden in addition to green. For official ICC tournaments, 'Pakistan' is written on the front of the jersey in place of the sponsor logo, with the sponsor logo being placed on the sleeve. However, for non-ICC tournaments and matches, the 'Pepsi' logo feature prominently on the front of the shirt . As always the Pakistan Cricket Board logo is placed on the left chest.
England lost their first series of the new century to Australia in 1901–02 Ashes. Australia also won the 1902 series, which was memorable for exciting cricket, including Gilbert Jessop scoring a Test century in just 70 minutes. England regained the Ashes in 1904 under the captaincy of Pelham Warner. R. E. Foster scored 287 on his debut and Wilfred Rhodes took 15 wickets in a match. In 1905–06, England lost 4–1 against South Africa. England avenged the defeat in 1907, when they won the series 1–0 under the captaincy of Foster. However, they lost the 1909 Ashes series against Australia, suing 25 players in the process. England also lost to South Africa, with Jack Hobbs scoring his first of 15 centuries on the tour.
More selectorial problems abounded during Atherton's reign as new chairman of selectors and coach Ray Illingworth (then into his 60s) assumed almost sole responsibility for the team off the field. The youth policy which had seen England emerge from the West Indies tour of 1993–94 with some credit (though losing to a seasoned Windies team) was abandoned and players such as Gatting and Gooch were persisted with when well into their 30s and 40s. England continued to do well at home against weaker opponents such as India, New Zealand and a West Indies side beginning to fade but struggled badly against improving sides like Pakistan and South Africa. Atherton had offered his resignation after losing the 1997 Ashes series 3–2 having been 1–0 up after two matches – eventually to resign one series later in early 1998. England, looking for talent, went through a whole raft of new players during this period, such as Ronnie Irani, Adam Hollioake, Craig White, Graeme Hick and Mark Ramprakash. At this time, there were two main problems:
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In the home Test series victory against Pakistan in July and August 2006, several promising new players emerged. Most notable were the left-arm orthodox spin bowler Monty Panesar, the first Sikh to play Test cricket for England, and left-handed opening batsman Alastair Cook. The 2006–07 Ashes series was keenly anticipated and was expected to provide a level of competition comparable to the 2005 series. In the event, England, captained by Flintoff who was deputising for the injured Vaughan, lost all five Tests to concede the first Ashes whitewash in 86 years.
Terrorism in Pakistan has sometimes prevented foreign teams from visiting Pakistan, with no test cricket having taken place in the country since the 2009 attack on the Sri Lanka national cricket team. Since 2009, their home matches have been mostly held in the United Arab Emirates. However, due to a decrease in terrorism in Pakistan over the past few years, as well as an increase in security, some teams have toured Pakistan since 2015. These teams include Zimbabwe, Sri Lanka, West Indies, and an ICC World XI. In addition, the Pakistan Super League has seen games hosted in Pakistan.
However, from 1968 to 1971 they played 27 consecutive Test matches without defeat, winning 9 and drawing 18 (including the abandoned Test at Melbourne in 1970–71). The sequence began when they drew with Australia at Lord's in the Second Test of the 1968 Ashes series and ended in 1971 when India won the Third Test at The Oval by four wickets. They played 13 Tests with only one defeat immediately beforehand and so played a total of 40 consecutive Tests with only one defeat, dating from their innings victory over the West Indies at The Oval in 1966. During this period they beat New Zealand, India, the West Indies, and Pakistan, and under Ray Illingworth's leadership, regained The Ashes from Australia in 1970–71.