Since 2000, the Indian team underwent major improvements under the captaincy of Sourav Ganguly and guidance of John Wright, India's first ever foreign coach. India maintained their unbeaten home record against Australia in Test series after defeating them in 2001. The series was famous for the Kolkata Test match, in which India became only the third team in the history of Test cricket to win a Test match after following on. Australian captain Steve Waugh labelled India as the "Final Frontier" as a result of his side's inability to win a Test series in India. Victory in 2001 against the Australians marked the beginning of a dream run for India under their captain Ganguly, winning Test matches in Zimbabwe, Sri Lanka, West Indies and England. The England series is also known for India's highest ODI run-chase of 325 runs at Lord's which came in the Natwest ODI Series final against England. In the same year, India were joint-winners of the ICC Champions Trophy with Sri Lanka and then went to the 2003 Cricket World Cup in South Africa where they reached the final, only to be beaten by Australia. The 2003–04 season also saw India play out a Test series in Australia where they drew 1–1 with the world champions, and then win a Test and ODI series in Pakistan.
The Nawab of Pataudi, Mansoor Ali Khan Pataudi, was the team's captain for 36 Test matches from 1961–62 to 1969–70, returning for another four matches against West Indies in 1974–75. In the early years of his captaincy tenure, the team was whitewashed in the West Indies, England and Australia. However, in 1967–68, Pataudi led India on its maiden New Zealand tour, which ended in India winning the Test series 3–1. In 1970–71, Ajit Wadekar took over the captaincy from Pataudi. Under Wadekar's captaincy, India registered its first Test series win in the West Indies and England. India played its first ODI in 1974, also under his captaincy. India won its first ODI under the captaincy of Srinivasaraghavan Venkataraghavan in the 1975 Cricket World Cup, against East Africa. Between 1975–76 and 1978–79, Bishen Singh Bedi captained the team in 22 Tests and 4 ODIs, winning 6 Tests and one ODI.
Fan rivalry and cross-border tension has created a strong rivalry between the Indian and the Pakistani cricket teams. In tours between these two nations, cricket visas are often employed to accommodate for the tens of thousands of fans wishing to cross the border to watch cricket. This intense fan dedication is one of the major causes of the BCCI's financial success.
Cricket remained a low-key local pursuit for much of the century. It is known, through numerous references found in the records of ecclesiastical court cases, to have been proscribed at times by the Puritans before and during the Commonwealth. The problem was nearly always the issue of Sunday play as the Puritans considered cricket to be "profane" if played on the Sabbath, especially if large crowds and/or gambling were involved.
The advent of One Day International (ODI) cricket in 1971 created a new dimension in the cricket world. However, India was not considered strong in ODIs at this point and batsmen such as the captain Gavaskar were known for their defensive approach to batting. India began as a weak team in ODIs and did not qualify for the second round in the first two editions of the Cricket World Cup. Gavaskar infamously blocked his way to 36 not out off 174 balls against England in the first World Cup in 1975, India scored just 132 for 3 and lost by 202 runs.
Similar to the first-class kits, BCCI logo is placed on the left chest while the logo of the kit manufacturer (Nike) sits on the right chest. The official team sponsor's logo (currently BYJU'S) is present on the central part of the jersey usually above 'INDIA' text as well as the sleeve of the players' leading arms. For T20 kits, in addition to these, the sponsor's logo is also present on the back, below the players' numbers. However, for ICC tournaments, the tournament logo is placed on the right chest and the sponsor's logo is allowed only on the sleeve of the players' leading arms. The kit manufacturer's logo in such cases will be printed on the sleeve of the players' non-leading arms. The name and jersey number of the players are printed on the back.