The game underwent major development in the 18th century to become England's national sport. Its success was underwritten by the twin necessities of patronage and betting. Cricket was prominent in London as early as 1707 and, in the middle years of the century, large crowds flocked to matches on the Artillery Ground in Finsbury. The single wicket form of the sport attracted huge crowds and wagers to match, its popularity peaking in the 1748 season. Bowling underwent an evolution around 1760 when bowlers began to pitch the ball instead of rolling or skimming it towards the batsman. This caused a revolution in bat design because, to deal with the bouncing ball, it was necessary to introduce the modern straight bat in place of the old "hockey stick" shape.
The wicket-keeper and the batsmen wear protective gear because of the hardness of the ball, which can be delivered at speeds of more than 145 kilometres per hour (90 mph) and presents a major health and safety concern. Protective clothing includes pads (designed to protect the knees and shins), batting gloves or wicket-keeper's gloves for the hands, a safety helmet for the head and a box for male players inside the trousers (to protect the crotch area). Some batsmen wear additional padding inside their shirts and trousers such as thigh pads, arm pads, rib protectors and shoulder pads. The only fielders allowed to wear protective gear are those in positions very close to the batsman (i.e., if they are alongside or in front of him), but they cannot wear gloves or external leg guards.
The International Cricket Council determines India's upcoming matches through its future tours program. However, the BCCI, with its influential financial position in the cricketing world, has often challenged the ICC's program and called for more series between India, Australia and England which are more likely to earn more revenue as opposed to tours with Bangladesh or Zimbabwe. In the past, the BCCI has also come into conflict with the ICC regarding sponsorships and the legitimacy of the ICC Champions Trophy.
In the visual arts, notable cricket paintings include Albert Chevallier Tayler's Kent vs Lancashire at Canterbury (1907) and Russell Drysdale's The Cricketers (1948), which has been called "possibly the most famous Australian painting of the 20th century." French impressionist Camille Pissarro painted cricket on a visit to England in the 1890s. Francis Bacon, an avid cricket fan, captured a batsman in motion. Caribbean artist Wendy Nanan's cricket images are featured in a limited edition first day cover for Royal Mail's "World of Invention" stamp issue, which celebrated the London Cricket Conference 1–3 March 2007, first international workshop of its kind and part of the celebrations leading up to the 2007 Cricket World Cup.