The addition of Sachin Tendulkar and Anil Kumble to the national side in 1989 and 1990 further improved the team. The following year, Javagal Srinath, India's fastest bowler since Amar Singh made his debut. Despite this, during the 1990s, India did not win any of its 33 Tests outside the subcontinent while it won 17 out of its 30 Tests at home. After being eliminated by neighbours Sri Lanka on home soil at the 1996 Cricket World Cup semifinal, the team underwent a year of change as Sourav Ganguly and Rahul Dravid, later to become captains of the team, made their debut in the same Test at Lord's. Tendulkar replaced Azharuddin as captain in late 1996, but after a personal and team form slump, Tendulkar relinquished the captaincy and Azharuddin was reinstated at the beginning of 1998. With the captaincy burden removed, Tendulkar was the world's leading run-scorer in both Tests and ODIs, as India enjoyed a home Test series win over Australia, the best-ranked team in the world.
India recorded their first Test victory, in their 24th match, against England at Madras in 1952. Later in the same year, they won their first Test series, which was against Pakistan. They continued their improvement throughout the early 1950s with a series win against New Zealand in 1956. However, they did not win again in the remainder of the decade and lost badly to strong Australian and English sides. On 24 August 1959, India lost by an innings in the Test to complete the only 5–0 whitewash ever inflicted by England. The next decade saw India's reputation develop as a team with a strong record at home. They won their first Test series against England at home in 1961–62 and also won a home series against New Zealand. They managed to draw home series against Pakistan and Australia and another series against England. In this same period, India also won its first series outside the subcontinent, against New Zealand in 1967–68.
Cricket has had a broad impact on popular culture, both in the Commonwealth of Nations and elsewhere. It has, for example, influenced the lexicon of these nations, especially the English language, with various phrases such as "that's not cricket" (that's unfair), "had a good innings" (lived a long life) and "sticky wicket". "On a sticky wicket" (aka "sticky dog" or "glue pot") is a metaphor used to describe a difficult circumstance. It originated as a term for difficult batting conditions in cricket, caused by a damp and soft pitch.
Often, fans engage in protests regarding players if they believe that regionalism has affected selection, or because of regional partisan support for local players. In 2005, when Sourav Ganguly was dropped from the team, Ganguly's home town Kolkata erupted in protests. India later played a match against South Africa in Kolkata, West Bengal. The Indian team was booed by the crowd who supported South Africa instead of India in response to Ganguly's dropping. Similar regional divisions in India regarding selection have also caused protests against the team, with political activists from the regional Kalinga Kamgar Sena party in Odisha disrupting the arrival of the team in Cuttack for an ODI over the lack of a local player in the team, with one activist manhandling coach Greg Chappell. Similar treatment was handed to Sunil Gavaskar in the 1987 World Cup Semi Finals by crowds at Wankhede Stadium when he got bowled by Philip DeFreitas.