The patrons, and other players from the social class known as the "gentry", began to classify themselves as "amateurs"[fn 1] to establish a clear distinction vis-à-vis the professionals, who were invariably members of the working class, even to the point of having separate changing and dining facilities.[29] The gentry, including such high-ranking nobles as the Dukes of Richmond, exerted their honour code of noblesse oblige to claim rights of leadership in any sporting contests they took part in, especially as it was necessary for them to play alongside their "social inferiors" if they were to win their bets.[30] In time, a perception took hold that the typical amateur who played in first-class cricket, until 1962 when amateurism was abolished, was someone with a public school education who had then gone to one of Cambridge or Oxford University – society insisted that such people were "officers and gentlemen" whose destiny was to provide leadership.[31] In a purely financial sense, the cricketing amateur would theoretically claim expenses for playing while his professional counterpart played under contract and was paid a wage or match fee; in practice, many amateurs claimed somewhat more than actual expenditure and the derisive term "shamateur" was coined to describe the syndrome.[32][33]

The addition of Sachin Tendulkar and Anil Kumble to the national side in 1989 and 1990 further improved the team. The following year, Javagal Srinath, India's fastest bowler since Amar Singh made his debut. Despite this, during the 1990s, India did not win any of its 33 Tests outside the subcontinent while it won 17 out of its 30 Tests at home. After being eliminated by neighbours Sri Lanka on home soil at the 1996 Cricket World Cup semifinal, the team underwent a year of change as Sourav Ganguly and Rahul Dravid, later to become captains of the team, made their debut in the same Test at Lord's. Tendulkar replaced Azharuddin as captain in late 1996, but after a personal and team form slump, Tendulkar relinquished the captaincy and Azharuddin was reinstated at the beginning of 1998. With the captaincy burden removed, Tendulkar was the world's leading run-scorer in both Tests and ODIs, as India enjoyed a home Test series win over Australia, the best-ranked team in the world.

During the 1970s, the Indian cricket team began to see success overseas beating New Zealand, and holding Australia, South Africa and England to a draw. The backbone of the team were the Indian spin quartet – Bishen Bedi, E.A.S. Prasanna, BS Chandrasekhar and Srinivas Venkataraghavan, giving rise to what would later be called the Golden Era of Indian cricket history. This decade also saw the emergence of two of India's best ever batsmen, Sunil Gawaskar and Gundappa Vishwanath responsible for the back-to-back series wins in 1971 in the West Indies and in England, under the captaincy of Ajit Wadekar.[8]
The decision to attempt a run is ideally made by the batsman who has the better view of the ball's progress, and this is communicated by calling: usually "yes", "no" or "wait". More than one run can be scored from a single hit: hits worth one to three runs are common, but the size of the field is such that it is usually difficult to run four or more.[106] To compensate for this, hits that reach the boundary of the field are automatically awarded four runs if the ball touches the ground en route to the boundary or six runs if the ball clears the boundary without touching the ground within the boundary. In these cases the batsmen do not need to run.[107] Hits for five are unusual and generally rely on the help of "overthrows" by a fielder returning the ball. If an odd number of runs is scored by the striker, the two batsmen have changed ends, and the one who was non-striker is now the striker. Only the striker can score individual runs, but all runs are added to the team's total.[106]
In the visual arts, notable cricket paintings include Albert Chevallier Tayler's Kent vs Lancashire at Canterbury (1907) and Russell Drysdale's The Cricketers (1948), which has been called "possibly the most famous Australian painting of the 20th century."[133] French impressionist Camille Pissarro painted cricket on a visit to England in the 1890s.[131] Francis Bacon, an avid cricket fan, captured a batsman in motion.[131] Caribbean artist Wendy Nanan's cricket images[134] are featured in a limited edition first day cover for Royal Mail's "World of Invention" stamp issue, which celebrated the London Cricket Conference 1–3 March 2007, first international workshop of its kind and part of the celebrations leading up to the 2007 Cricket World Cup.[135]