The current sponsor of the team is BYJU's.[58] OPPO's sponsorship was to run from 2017 until 2022, but was handed over to BYJU's on 5 September 2019.[59] Previously, the Indian team was sponsored by Star India from 2014 to 2017,[60] Sahara India Pariwar from 2002 to 2013 and ITC Limited (with Wills and ITC Hotels brands) from 1993 to 2002. The current kit sponsor for the Indian team until September 2020 is Nike, which in 2005 acquired the rights from BCCI.[61] The deal with Nike has been extended twice for a period of five years each time; in 2011[62] and 2016[63] respectively. Paytm acquired the title sponsorship for all matches played by the team within India in 2015[64] and extended the same in 2019[65] until 2023. Star Sports Network is the official broadcaster until 2023 for all matches the team plays in India.[66]
Cricket has had a broad impact on popular culture, both in the Commonwealth of Nations and elsewhere. It has, for example, influenced the lexicon of these nations, especially the English language, with various phrases such as "that's not cricket" (that's unfair), "had a good innings" (lived a long life) and "sticky wicket". "On a sticky wicket" (aka "sticky dog" or "glue pot")[128] is a metaphor[129] used to describe a difficult circumstance. It originated as a term for difficult batting conditions in cricket, caused by a damp and soft pitch.[130]
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Often, fans engage in protests regarding players if they believe that regionalism has affected selection, or because of regional partisan support for local players. In 2005, when Sourav Ganguly was dropped from the team, Ganguly's home town Kolkata erupted in protests.[134] India later played a match against South Africa in Kolkata, West Bengal. The Indian team was booed by the crowd who supported South Africa instead of India in response to Ganguly's dropping.[citation needed] Similar regional divisions in India regarding selection have also caused protests against the team, with political activists from the regional Kalinga Kamgar Sena party in Odisha disrupting the arrival of the team in Cuttack for an ODI over the lack of a local player in the team, with one activist manhandling coach Greg Chappell.[135] Similar treatment was handed to Sunil Gavaskar in the 1987 World Cup Semi Finals by crowds at Wankhede Stadium when he got bowled by Philip DeFreitas.[133]
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