Cricket entered a new era in 1963 when English counties introduced the limited overs variant. As it was sure to produce a result, limited overs cricket was lucrative and the number of matches increased. The first Limited Overs International was played in 1971 and the governing International Cricket Council (ICC), seeing its potential, staged the first limited overs Cricket World Cup in 1975. In the 21st century, a new limited overs form, Twenty20, made an immediate impact. On 22 June 2017, Afghanistan and Ireland became the 11th and 12th ICC full members, enabling them to play Test cricket.
The current sponsor of the team is BYJU's. OPPO's sponsorship was to run from 2017 until 2022, but was handed over to BYJU's on 5 September 2019. Previously, the Indian team was sponsored by Star India from 2014 to 2017, Sahara India Pariwar from 2002 to 2013 and ITC Limited (with Wills and ITC Hotels brands) from 1993 to 2002. The current kit sponsor for the Indian team until September 2020 is Nike, which in 2005 acquired the rights from BCCI. The deal with Nike has been extended twice for a period of five years each time; in 2011 and 2016 respectively. Paytm acquired the title sponsorship for all matches played by the team within India in 2015 and extended the same in 2019 until 2023. Star Sports Network is the official broadcaster until 2023 for all matches the team plays in India.