The current sponsor of the team is BYJU's. OPPO's sponsorship was to run from 2017 until 2022, but was handed over to BYJU's on 5 September 2019. Previously, the Indian team was sponsored by Star India from 2014 to 2017, Sahara India Pariwar from 2002 to 2013 and ITC Limited (with Wills and ITC Hotels brands) from 1993 to 2002. The current kit sponsor for the Indian team until September 2020 is Nike, which in 2005 acquired the rights from BCCI. The deal with Nike has been extended twice for a period of five years each time; in 2011 and 2016 respectively. Paytm acquired the title sponsorship for all matches played by the team within India in 2015 and extended the same in 2019 until 2023. Star Sports Network is the official broadcaster until 2023 for all matches the team plays in India.
Sachin Tendulkar, who began playing for India as a 16-year-old in 1989 and has since become the most prolific run-scorer in the history of both Test and ODI cricket, holds a large number of national batting records. He holds the record of most appearances in both Tests and ODIs, most runs in both Tests and ODIs and most centuries in Tests and ODIs. The highest score by an Indian is the 319 scored by Virender Sehwag in Chennai. It is the second triple century in Test cricket by an Indian, the first being a 309 also made by Sehwag although against Pakistan. The team's highest ever score was a 759/7 against England at MA Chidambaram Stadium, Chennai in 2016, while its lowest was 42 against England in 1974. In ODIs, the team's highest score is 418/5 against West Indies at Indore in 2011–12. India score 413–5 in a match against Bermuda in 2007 World Cup which is the highest score ever in Cricket World Cup history. In the same match, India set a world record of the highest winning margin in an ODI match of 257 runs.
The key to India's bowling in the 1970s were the Indian spin quartet – Bishen Bedi, E.A.S. Prasanna, BS Chandrasekhar and Srinivas Venkataraghavan. This period also saw the emergence of two of India's best ever batsmen, Sunil Gavaskar and Gundappa Viswanath. Indian pitches have had the tendency to support spin and the spin quartet exploited this to create collapses in opposing batting line-ups. These players were responsible for the back-to-back series wins in 1971 in the West Indies and in England, under the captaincy of Ajit Wadekar. Gavaskar scored 774 runs in the West Indian series while Dilip Sardesai's 112 played a big part in their one Test win.
In April 2009, India secured their first Test series win in New Zealand in 41 years. After beating Sri Lanka 2–0 in December 2009, India became the No. 1 Test team in the world. They retained the ranking by drawing series against South Africa and Sri Lanka. In October 2010, India whitewashed Australia 2–0 in the home test series, giving them back-to-back series wins against them. Later that year, India managed to draw the Test series in South Africa at 1–1.
The next year saw mixed results in Tests for India: they lost away series in both South Africa and England, but won their away series against Australia, the first time they had won a series there. In home Tests, they defeated West Indies. They won the ODI leg of the South African tour, followed by the tri-series with Sri Lanka and Bangladesh. They lost 2–1 in the ODI series in England, followed by a win at home to West Indies and away to both Australia and New Zealand. At the start of 2019, Australia won a T20I series 2–0, representing Virat Kohli's first home defeat in a T20I series.
Although the main object of the game has always been to score the most runs, the early form of cricket differed from the modern game in certain key technical aspects. The ball was bowled underarm by the bowler and all along the ground towards a batsman armed with a bat that, in shape, resembled a hockey stick; the batsman defended a low, two-stump wicket; and runs were called "notches" because the scorers recorded them by notching tally sticks.
In the visual arts, notable cricket paintings include Albert Chevallier Tayler's Kent vs Lancashire at Canterbury (1907) and Russell Drysdale's The Cricketers (1948), which has been called "possibly the most famous Australian painting of the 20th century." French impressionist Camille Pissarro painted cricket on a visit to England in the 1890s. Francis Bacon, an avid cricket fan, captured a batsman in motion. Caribbean artist Wendy Nanan's cricket images are featured in a limited edition first day cover for Royal Mail's "World of Invention" stamp issue, which celebrated the London Cricket Conference 1–3 March 2007, first international workshop of its kind and part of the celebrations leading up to the 2007 Cricket World Cup.